News & Updates

In this blog post, we will explore why marketers & publishers should go beyond rudimentary CTV signals and lean into universal content ident

How The IRIS-Enabled Partner Ecosystem Is Making It Easier To Target CTV Viewers With Precision At Scale We sat down with a few of the...

As consumers shift to Connected TV (CTV) and FAST, advertisers face several challenges. Signal loss makes it harder for advertisers to...

For years, the industry has championed personalization, tailoring messages to individual user data. While this approach has shown...

2024 seems to be the year of privacy and trust. This comes as no surprise, due to the ever-growing global data regulation enforcement,...

Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media...