top of page
Writer's pictureTeam AVCA

How Transparency Enhances Media Strategy Effectiveness with IRIS.TV

Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.


Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.


Today's guest is Nancy Neumann Grey.


Nancy, the Vice President of Data Partnerships at IRIS.TV, possesses a wealth of experience spanning two decades in the digital realm. With her roots tracing back to VISA, where she spearheaded the proliferation and adoption of diverse data-driven solutions, Nancy is well-versed in empowering advertisers to finely target, measure, and comprehend their customer base...






5 views

Comments


bottom of page